Customer &
Dealer Support

Using Technology to Drive
Value in the Aftermarket

Caterpillar’s dealer network is one of our greatest competitive advantages. The 150,000+ employees who work for 171 global dealers at more than 2,100 dealer branches do much more than sell machines and engines. The dealer employees serve our customers for the entire life cycle of a product, from choosing the right equipment for job sites to providing parts replacement and rebuilds. Parts availability is a top consideration for customers across industries. Caterpillar is meeting this need better through data, determining, for example, when each of the hundreds of parts in a mining truck may need support. These capabilities make us easier to do business with – which in turn drives value for our customers.

Operational Excellence

  • Using Lean and an engineered value chain to get parts to customers on time.
  • Applying data analytics to better plan availability of parts and support.
  • Delivering better efficiency and productivity to our customers through aftermarket services and customer support agreements.

connected assets

Customer Solutions

Meeting customer needs is the driving force behind everything we do. Customers of all sizes can look to us to provide solutions, like fast and convenient e-Commerce purchasing options that fit their preferences. With customer support agreements, our customers receive tailored solutions that fit individual needs based on their industry and equipment. Customers can also optimize uptime and productivity with condition monitoring where experts at the dealer watch what’s happening with the asset and give advice on repair options. These are important ways we achieve profitable growth.


In-Field Support

More than half of the dealer employees focus on in-field support, going the distance to maintain equipment and ensure uptime at remote mine sites, marine harbors, farms and more. An on-site presence allows timely service and advice that considers a site’s precise specifications.

Financing & Rental

Equipment leasing and financing by Cat Financial with payment plans to meet customer cash flow needs are an important part of dealer offerings.

To meet the expanded and growing needs of our customers, Caterpillar and our independent dealers have reinvigorated our rental strategy and continue to invest in rental offerings.

Rebuild Capabilities

It is roughly 30 percent cheaper to rebuild a component than it is to replace it – so it’s no wonder that many customers depend on independent Cat® dealers for rebuild support, whether for engines, hydraulic systems or transmissions.