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2019 | Annual Report

Executing Our Strategy

The Right
Solution for Every
Customer Need

From bustling cities to remote mine sites, Caterpillar customers come across all kinds of environments that require specific types of equipment. They work in parts of the world with differing levels of regulation and have unique priorities when approaching projects. While some seek the highest levels of productivity and innovation, others simply require an affordable, durable machine that gets the job done. Though Caterpillar has always had one of the broadest machine offerings in our industry, we’re now segmenting offerings to suit a range of customer value points and needs. For example, Cat® machines with the GC designation are created for customers looking for lower upfront owning and operating costs, backed by the quality and product support of the Cat® brand. This breadth and additional depth will help us not only grow our current business but expand to reach new customers around the world.

Challenging conditions

Next-Generation Cat 308 CR

Mini excavators work every day in a huge range of applications. The next-generation Cat 308 CR model performs reliably in tight spaces and is ideal for customers working in multiple applications by leveraging attachments like TiltRotate System (TRS) and mulchers. New features and technological enhancements appeal to new and experienced operators alike.

Acquisition costs

SEM products

SEM-branded products target customers in the utility segment, primarily in emerging markets. These machines offer fewer advanced features and are focused on customers who most value affordable purchase price.

Strict regulations

Medium wheel loader annual product update

Our most recent annual product update meets EU Stage V emissions regulations. The 982 medium wheel loader also offers a logger configuration for forestry applications and improvements in machine productivity, safety and efficiency.

The GC Effect

See how our GC line of products is meeting the needs of cost-conscious customers who want simple, best-in-class machines to do the work.


We construct high-rise buildings and have been using the 950GC for two years. We are happy to have Caterpillar parts and warranty. The bucket size is very suitable for our job — it’s even suitable for shifting materials, excavation and mixing raw materials.
Mohamed Hassan
Dar Aladham Constructions


The lifespan of the fuel and oil filters in the hydraulic system for the 320 GC allows us to have longer intervals between service on this machine. It saves money and time and, in this industry, everything must be cost-effective.
Filippo Bevilacqua
Riveria Hire
(South Africa)

Simply Fuel
and Reliable

Our 140GC has been working nine hours a day since it was delivered. We are very happy with the quality of the machine, the output, the performance and the fuel consumption. It’s the best value for money compared to other brands that we have.
Corne Kruger
Three I Development
(South Africa)

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